This Cookie Policy is applicable to cookies (hereinafter referred to as "Cookies" and detailed below) collected, stored and used by Sony Pictures Networks India Private Limited (now known as Culver Max Entertainment Private Limited) having its registered office at 4th Floor, Interface Building 7, Malad (West), Mumbai – 400064, India ("SPN") either through its owned, controlled and operated website located at http://www.sonyliv.com and/or app named Sony LIV (collectively and individually referred to as "Sony LIV"), in connection with individual Users’ ("User", "You", or "Your") access to or use of Sony LIV services. Sony LIV is available on various platforms and devices like mobile phones, tablets, smart televisions, set-top boxes and various other devices connected to the internet on which Sony LIV is embedded or otherwise made available.
SPN uses Cookies to improve Your Sony LIV experience. Sony LIV may have links to third- party websites and services. However, this Cookie Policy does not apply to such third- party websites and services. All such third-party websites and services are governed by their respective cookie policies which we advise you to review prior to accepting the same.
By continuing to visit or use Sony LIV, You are agreeing to the collection, storage and use of cookies for the purposes described in this Cookie policy. This Cookie Policy should be read together with our Privacy Policy and Terms of Use.
A Cookie is a small data or text file that Sony LIV stores on Your computer or mobile, tablet or other devices ("Devices") when you visit Sony LIV, to the extent You agree to such storage. This enables Sony LIV to remember Your actions and preferences (such as login, location etc.) over a period of time, so You do not have to keep re-entering the same whenever you come back to Sony LIV, after visiting another app or website thereby making Your next visit easier. Cookies also enable SPN to identify and learn more about Your interests and preferences while using Sony LIV and curate content basis the same.
The saving of a Cookie on a Device is governed by user-defined settings of the web-browser or device. If You have accepted the option to allow the collecting and saving of Cookies through Your web-browser or device, they will be integrated into the pages and content You have viewed and may be temporarily stored in a dedicated location on Your web-browser or Device. Such Cookies will be readable only by the entity issuing such Cookies.
SPN uses Cookies to collect and store information when You access Sony LIV. SPN uses Cookies for various purposes such as:
To help You better understand how SPN use Cookies, please see the information below:
| Sr. No | Cookie Types | Purpose |
|---|---|---|
| 1 | Essential |
These Cookies are necessary to allow SPN to operate and provide access of Sony LIV to the Users. These Cookies are mandatory for SPN to collect to ensure a User is able to access Sony LIV. These Cookies cannot be turned off. An example of Essential Cookies would be Cookies that let SPN authenticate and identify You when you use Sony LIV. These types of Cookies also help us to enforce our Terms of Use, prevent fraud and maintain the security of Sony LIV. At times, certain Essential Cookies are dropped on your Device by associated third-parties that help SPN provide enhanced services. However, such third-party Essential Cookies are not used for processing any of Your personal data for profiling, remarketing or retargeting. |
| 2 | Session | Session Cookies are temporary in nature and deleted from your Devices when You close your web browser. For example, these Cookies help us to remember Your preferences and prevent You from needing to re-enter information You previously provided (for example, during User sign up). Unless You have turned off the collection of Session Cookies while using the web-browser, SPN uses Session Cookies to track Your usage of Sony LIV when You access Sony LIV from such web-browser. You may refuse to accept Session Cookies by changing the settings on Your web browser. SPN also uses these Cookies to collect information (such as popular pages, conversion rates, viewing patterns, click-through and other information) about Users’ use of Sony LIV so that we can enhance and personalize Sony LIV for Your better experience. However, if You change Your settings to refuse Session Cookies, You may be unable to access certain parts of Sony LIV. |
| 3 | Analytics | These Cookies are used by SPN or third-party service providers when You interact with Sony LIV to collect information about Your use of Sony LIV for analytics and optimization purposes. Third parties include search engines, providers of measurement and analytics services. Currently, SPN does not use or drop any cookies or web beacons such as pixels, tags etc. or use any other tracking technologies to track your behavior or to target you in any manner. |
You have a choice on how SPN uses Cookies such as browser storage and plug-ins with respect to Your use and access of Sony LIV. Please note that if You limit SPN’s ability to use Cookies, You may deteriorate Your overall user experience of Sony LIV. It may also prohibit You from saving customized settings like Your log-in information.
You have the choice to delete or disable all or part of the Session Cookies and using Your web-browser or Device.
When You access Sony LIV for the first time, a pop-banner will inform You of the use of Cookies and provides a direct link to this Cookie Policy. The banner will require You to accept or decline the collection of Session Cookies and Analytics Cookies by SPN.
The personal data collected by SPN through Essential Cookies and Session Cookies that may be placed on your web-browser or Device will not be stored by SPN for longer than is necessary to fulfil the purposes covered herein and such collection will be governed by SPN’s Privacy Policy. Information captured through Analytics Cookies is generalized/anonymised and does not relate to one particular User.
The below table lists down the various Cookies that are dropped on Sony LIV:
| What are the cookies that will be collected? | Domain | Purpose | Category |
|---|---|---|---|
| (Essential/Session/Analytics) | |||
| WZRK_S_48K-8WW-754Z | .sonyliv.com | Third-party creates this cookie for sending general push notification service. | Essential |
| WZRK_G | .sonyliv.com | Third-party creates this cookie for sending general push notifications. | Essential |
| _abck | .sonyliv.com | This is third-party cookie for security purposes. | Essential |
| ak_bmsc | .sonyliv.com | This cookie is associated with Akamai and is used to differentiate between traffic from humans and bots. | Essential |
| bm_sz | .sonyliv.com | This is third-party cookie for security purposes. | Essential |
| bm_sv | .sonyliv.com | This is third-party cookie for security purposes. | Essential |
| bm_mi | .sonyliv.com | This is third-party cookie for security purposes. | Essential |
| sessionId | apiv2.sonyliv.com | Unique session id identifier. | Session/Analytics |
| base-url-ck | apiv2.sonyliv.com | First Party essential cookie for API domain name. | Essential |
| _ga | .sonyliv.com | This is first-party cookie which is used to identify unique users on Sony LIV and it expires after two years. | Session/Analytics |
| _ga_1WZE8VR8Q1 | .sonyliv.com | This is first-party cookie used for internal tracking purpose. | Analytics |
| FPID | .sonyliv.com | The FPID is first-party cookie used to identify individual users across different devices and sessions in server-side Google Analytics. | Session/Analytics |
| FPLC | .sonyliv.com | The FPLC is first-party cookie used to track user interactions across different pages and sessions within a single website or domain using serverside Google Analytics. | Analytics |
| af_id | .sonyliv.com | The af_id cookie in the AppsFlyer web SDK is used to uniquely identify users across different devices and sessions | Session/Analytics |
| _gtmeec | .sonyliv.com | The _gtmeec cookie is a first-party cookie set by Google Tag Manager (GTM) when using server-side GTM used for cross-domain Tracking and accurate data collection and analysis within the GA4. | Analytics |
| FPAU | .sonyliv.com | FPAU is the first-party cookie used in server-side Google Analytics. This allows the website to determine the number of specific user-visits for analysis and statistics. | Analytics |
| _fbp | .sonyliv.com | First-party cookie set by Facebook (Meta) on websites that use the Meta Pixel. | Analytics |
| AF_SYNC | .sonyliv.com | Flag indicating that a final user identifier is set. This is used to reduce site load times | Essential |
| afUserId | .sonyliv.com | Identify a user in the context of web load and navigation events | Analytics |
| AKA_A2 | .sonyliv.com | Used for the Advanced Acceleration feature, which enables DNS Prefetch and HTTP2 Push. | Essential |
| AWSALBTG | evt.sonyliv.com | These cookies are encrypted and used to route traffic to a specific target group for a user's session. | Session |
| AWSALBTGCORS | evt.sonyliv.com | The cookie is used to map the session to the target. | Session |
You can change Your Cookie settings at any time, by going to Your browser settings section. SPN recommends that You enable all Cookie categories to have a better experience while using Sony LIV. Please note that if Your browser setting is already set up to block all Cookies then some of Sony LIV's features may not operate or otherwise be available as intended.
If You want to remove previously-stored Cookies, You can manually delete the Cookies through Your browser settings. However, this will not prevent Sony LIV from placing further Cookies on Your Device unless You make changes to Your browser settings.
If You have any queries regarding this Cookie Policy, please contact SPN’s Data Protection Officer, by sending an email to dpo@setindia.com (via Your registered email address provided at the time of the creation of Your Account or using which You availed the subscription for Sony LIV).
Last Updated date: 5th July, 2025